Business Plan For Sunshine Bakery Essay Example for Free

Business Plan For Sunshine Bakery Essay Sunshine Bakery will be specializing in visually attractive cupcakes and cakes. There has been a significant increase in demand for whimsical, overindulgent and visually stimulating cakes, and Sunshine Bakery will target special events such as weddings, birthdays, christenings, bachelorette parties and stork teas. The Products Sunshine offers a wide range of speciality cakes. All the flavours will be available in both cupcakes or cakes. The different flavours on offer are: vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry. Customers Sunshine will focus on three distinct customer segments. The first group is the wedding group. This segment is growing at 15% a year with 32,000 potential customers. The second niche is the parties group. This segment is also growing at 15% with 14,200 potential people. The last group is the individual buyer (walk-in) group. This niche also is growing at 15% with 48,000 possible customers. Management Team Recognizing the importance of human capital, Sunshine has assembled a strong management team. The team is led by Merlin Hull. Merlin comes to Sunshine with 10 years of baking experience. In addition to her industry specific experience, Merlin has had 2 years of management experience. Robert Morgan brings financial skills to Sunshine after a 15 year CPA career. Marlene Hendricks will lead the marketing efforts having participated in her own PR firm. Lastly, Debbie Reitz will be on the team as an assistant baker with over five years of experience. Objectives To establish a working storefront for Sunshine Bakery. To develop the strong presence in the community needed to support sales goals. To develop a full menu by the end of the second quarter. Mission Sunshine Bakery aims to be a cornerstone in the community creating a  neighbourhood atmosphere where customers feel comfortable and become instant regulars.We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk. Company Summary Sunshine Bakery will be located in downtown Mellville in a historical building. This downtown district is a very popular destination because of the historical architecture for weekenders and tourists. Company Ownership Currently Sunshine Bakery is a sole proprietorship owned by Merlin Hull. Eventually, as the company becomes established, Sunshine Bakery will apply to be incorporated. Start-up Summary The primary expense to establish the Sunshine Bakery is the mortgage loan estimated at R1,750,000 to purchase the vacant space on 7th street. The building was previously used as a bakery and we plan to buy the used equipment along with the space. This cost is also calculated into the loan estimate. Merlin Hull intends to invest R70,500 of her savings to cover the other cost of start-up. These costs include: Advertising brochures. Bakery ingredients. Insurance. Bakery accessories, i.e. paper bags, cartons, etc. Products Sunshine Bakery provides specialized cakes and cupcakes at premium prices for special occasions. The following flavours will be available vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry. Market Analysis Summary Our focus will be to target weddings, birthday parties, Easter celebrations, bachelorette parties and stork teas. Market Segmentation Our target market consists of three groups: The Wedding Group The wedding industry is booming and Sunshine bakery will focus on this group for whom a premium price can be charged for specialized and custom made cakes or cupcakes. The Parties Group This group will probably pre-order a variety of flavours, and it is not such a labour intensive order, because they will probably go for the less expensive option of choosing our standard products. The Individual Buyer or â€Å"Walk-in† Group Sunshine’s premises in the Bellville area, is a very popular destination because of the historical architecture for weekenders and tourists, which makes this segment a lucrative option. We will focus on window display to attract passersby. Target Market Segment Strategy In our target market, we will mainly focus on the wedding group since they will spend the most per order. We expect that the parties and the individual buyer group will make up a smaller portion of our customers. We are specifically filling the speciality cakes needs of the wedding group, so we expect the most business from this group. Industry Analysis Sunshine Bakery competes in the Food Services Industry. In addition to competing with other specialized cakes bakeries, it competes with all restaurants, delis, bakeries and supermarkets for a share of its customers food expense. Sunshine is most concerned with competitors who differentiate their products and services with a creative and arty focus. Because this group is so large, Sunshine has chosen to limit its analysis to other specialized cakes bakeries. Competition and Buying Patterns Currently there are two bakeries in town that provide specialized cakes: Cupcakes from Heaven Strengths: Stocks freshly baked cupcakes and cakes. Well-  established bakery in town. Sells cakes in local grocery stores. Weaknesses: Does not provide a wide selection of flavours. Furthermore the texture and flavor of their cakes is very dense and lacks zest. Life is Beautiful Patisserie Strengths: Makes cakes and brownies every day. Will make custom-ordered non- gluten cakes. Weaknesses: Does not produce a wide selection or large quantity of cupcakes. Their main focus is traditional flavour large cakes. Strategy and Implementation Summary Our strategy focuses on serving a niche market with quality goods. We are determined to become a part of the community—an establishment that becomes as much of the community as a church or local grocery store. To achieve these goals, we will provide the following: Friendly, neighbourhood-feel atmosphere Quality baked goods for everyone to enjoy at a fair price Visually attractive cakes and cupcakes Coffee sales will be higher in winter months, and for summer months sales of sodas Competitive Edge Our competitive edge is our quality of goods. We use only products of the highest quality that create incredible feathery cakes that can’t be matched. We also focus mainly on whimsical and modern flavours and designs. The other bakeries in town focus on traditional flavours. Sales Strategy Our strategy focuses on building a customer base by providing good customer experience. With the addition of the coffee bar and lunch menu in early spring, we hope to have customers make the bakery their one-stop destination for breakfast or lunch. In the summer, when we open the outdoor patio, more and more customers will make the bakery a destination for their lunches more often since the atmosphere will be so pleasing. Sales Forecast Our sales forecast assumes the following changes: Cake sales in the summer months will be slightly higher since the wedding season is at its peak during summer months. Coffee sales will increase  during winter months. Please insert a Sales forecast graph here, indicating the projected sales for 12 months. Management Summary Merlin Hull is the founder of Sunshine Bakery. She brings to the bakery her experience as a baker and as an entrepreneur. She has worked as a baker for over 10 years including two years as an apprentice in a well-known Paris patisserie. As a teenager she helped her parents at the familys general store, both in sales and marketing. For her last two years at her familys store, she was the general employee manager. Her duties at the bakery will include employee hiring and training, head baker and store management. Robert Morgan has run his own successful CPA consulting firm for 15 years. His duties will include the bookkeeping, inventory management and stock fulfilment. Marlene Hendricks runs her own PR company and will be assisting the Sunshine Bakery in its marketing campaigns on a part-time basis.

Medieval and Renaissance Art Essay Example for Free

Medieval and Renaissance Art Essay The most significant difference between medieval and renaissance art is that renaissance art paid more attention to the human body, and to detail. Both, however, focused mainly on religious themes, although not necessarily Christian. Renaissance artists are remembered because they brought about the changes that led to the art of today. When looking at medieval art, such as The Notary of Perugia Writing a Document it is quite obvious that very little attention to detail is included. There is no depth to the painting, the writing on the parchment bares no resemblance to actual text, and everyone in the picture has the same face. In contrast, when looking at a renaissance painting, like Christ the Redeemer by Titian quite a bit more attention is given to detail, even though the scene does not encompass nearly as much. It is possible to see shadowing in the painting, as well as to the behavior of fabrics. There is also a good feel of depth with much attention paid not only to making a nice background, but separating it from the foreground as well. There are many similarities in the two styles; they are, after all, separated by a short period in history. One similarity might be a choice of colors, as the most visually appealing color combinations had yet to be discovered. Another similarity would be the lack of understanding of how to accurately represent the human body, as this was considered sinful by the church; Leonardo di Vinci did began to change this with some of his works though. The short period in time left similarities between the styles of art, but they were few, far between, and diminished fast. Renaissance artists put forth much greater effort into these works and it really shows in the quality, rather then the quantity produced.

Bmw overview and industry trends and issues

Bmw overview and industry trends and issues BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airplane engines for German army up until the end of WWI in 1918. BMW in this report will look at BMWs position in the European automobile industry and it will also analyse the marketing mix, Trends and issues in the industry. BMW based in the German state of Bavaria. BMW is creating and distributing a series of successful, premium-priced passenger cars and motorcycle. In 1928 BMW purchased their first car factory at Eisenach/Thuringia and with it, the license to build a small car call, Dixi. Also provides financial service to support worldwide sales and distribution of cars and motorcycles. In 2008 the company sold 1.2 million automobiles under its largest brand-the BMW. Trends and issue in the Industry: SWOT ANALYSIS My S.W.O.T analysis will define each of the Bayerische Motoren Werke (BMW) Companys strengths, weaknesses, opportunities, and threats. Strengths BMW group has luxury brands ranges MINI, Rolls-Royce and BMW its very popular car so its strengths of BMW. BMW current positions in market are very repudiated and loyal so company turnover and trading profit growth are also high. BMW is a reliable brand. BMW has a new technology and worlds leading premium quality of automobile manufacturer so its create good reputation of all the customer and company profit are high. BMW is a brand so everyone know that what is BMW so its good to launch a new product on market and earn to profit. Weaknesses BMW is brand so its know as a leading automobile company and very high prices so normal person has a perception that BMW prices are always high so they can affordable so its one of the BMW weaknesses. BMW are luxury cars manufacturer so its middle class people not affordable so this one also BMW weakness. Opportunities BMW image in market its good so if the new product launch its good for earning money and increase sales. BMW customer care service are good so if there any customer need any help and improved a cars so its will be consider to new other cars and launch it. BMW release a Miniseries car its successful in Europe and the US market so BMW continue with this success they offering a diesel version to be released and its really helpful to BMWs profile and brand value. So its good opportunity to release this model to other country. BMW Economy is growing by 2007 2.75 to 3.75 percent and then 2008 and 2009 its 2.5 to 3 percent so its mean more people purchasing BMWs so its good opportunities to cover the uk and other market. Threats BMW most of the model are oil and current condition are oil prices going high and high so its really one threats for the BMW so maybe they have to launch a Diesel model more than oil car model. Current situation and globalize market governments policies always changes so its one of the threats for BMW to due a tax rate and import and export his car model etc. BMW has to always know the current political issues and new legal polices so if the interest going high so its will directly effect to BMW cars. PEST ANALYSIS Political In this time budget, Gordon Brown penalize drivers of the eco-friendly cars. In budged he announced that heavy polluting cars would be higher rate of road tax  £210 a year. So its means BMW has to improved his car petrol engine so its performed longer as well as last longer life value. BMW has to always careful about launching new cars and give the proper safety equipments on it. For example BMW manufacture one of their car without any airbags that could be illegal so its they always checked all the cars and awarded that safe of the car. Economic If the interest rate going high its really effect to BMW and other company of sales and profit, its means that if the rate going high customer not buying a new cars and not investing any money. So that why BMW decrease the cars price and so not good for the BMW. Currents interest rate is 0.5% so its good for the customers to buy new cars. One of the most important point is unemployment, currents situation still many sector reseation period most of the people not doing any job so they not buy any luxury cars and any other item so its not good for BMW. Social: In current market day by day new fashion and life style will be change so its really hard to manage the customer need and what they wants so BMW always care of this which of the product customer really needs and market demand. Population also effect the BMW sales market, if the family size reducing that means they just saving a money and not buying any luxury cars and item so BMW has to control his model price and also look the customer needs. Technological: Technologies are more important factor to currents situation for BMW because all the other competitors using a new technology to give a better performance against to other company. And they improved the cars to new materials and developments. If the technologies will be increase its means BMW also promote his model through internet and other media so its really helpful increase sales and profit. Porters Five Forces Analysis Threats of new entry : In new company entering an automotive market a massive amount of capital is required. In automobile industry BMW brands are very loyal so any new customer trust to this company and buy a new car. But a new company launch in an automobile industry its really hard to manage customer and they needs. Power of buyers : In automobile industry most of the time prices are fixed. In this industry individual buyers are less power but a large buyer have a bargaining power to lower price level. BMW always buy a bulk not a single to its really help to buyers power. Power of suppliers : In BMW, powers of suppliers are low because of the high production. If the BMW switching the suppliers then it will be suppliers power will be high so automobile industry everyone doing a good relation to the suppliers so that the powers of suppliers are low and production of the company going high. Competitive rivalry : In automobile industry competitive rivalry is very high. Strong advertising and promotion brand make a different to the product. Its really easy to buy a new product to customer but its really hard to buy a suitable and good quality product. Substitution: Substitution are really affect the BMW sales because of the high price of model customer choose the same cars but a low prize on other company etc. Audi TT, Mercedes CLK who fulfill customer need. Marketing Objective BMW never publish its aim and objective because of the competition. But in my research I can find some statement the main aim would be: BMW increase sales growth in all criteria Profit maximization Growth into new market Meeting stakeholder needs Aim Objective Increase Sales Growth in all aspects of BMW Sales increase from 1.4million to 2 million by 2020. Motorbike sales increase from 100,000 to 150,000 by 2012 To raise its production capacity in China to 41,000 cars per year. Profit Maximization Increase efficiency by 3.3% in the production of cars Costs savings of  £1.6bn by 2012 without cutting jobs. Profit margins from BMWs automotive operations should exceed 8% by 2012, up from 6.3% in 2006, Growth into new markets Research in to new markets Meeting stakeholders needs BMWs share price has been slipping in recent months, so investors want it to find economies of scale and cut costs Cut average emissions by 25% by the end of 2008, in line with a voluntary industry agreement struck in 1998. www.bmw.com BMW has to improved sales and profit to consider this topic and work on it. Marketing strategy Segmentation BMW have to identify specific characteristics to improve the segmentation area. In this segmentation BMW has to look at this geographic, demographic, behavioral, and socioeconomic. Market segmentation provides guidelines for company to develop new marketing strategy and diverse product market. BMW three brands BMW, Mini and Rolls-Royce clearly focuses on international market. Geographic: In geographical segmentation divided on district, country, village, state, regions. BMW has to choose one particular geographic sector and concentrate on them. Because of the company launce a new product in new area its really hard to increase the demand but its easy to sale on old sector. So BMW will have to chances of generating profit and gaining market share in specific market. Geographically, BMW main markets are Europe and North America both are heavily manufacturing and residents are situated to buy upper market. Demographics: In this demographics segmentation divide the market into personal characteristics such as: age and family life cycle, Gender and income, race, nationality and generation also include. So BMW has to target to particular market to sell their products. Demographics segmentation is the easiest way to measure the market. Age and family life cycle: customer needs always change to grow and his life style status change so its company has to decide which product are better for particular age and their life style. Gender: BMW has to always include this point to launch a new product because of the particular area and gender its really help to BMW to increase the sale. Targeting: BMW using a particular target specific automobile market, it means different people and BMW give the different cars sector so its really help to customer find a his needs and budget cars. BMW divided the different section of the cars to customer demand. Sports convertible (Z3, 3 series and Z4), Executive (3 series, 5 series) super executive (7 series), Touring/Estate (3 series, 5 series), Grand Tourers (Z5), Super sports (M series) and 4X4 (X5). This all model BMW launce a different sector and customer needs. Positioning: BMW image has a very high to luxury cars, performance, technologically advanced, good quality this are the main factor, so BMW has a good positioning in automobile industry. Its good for the BMW because of the new company launch a same cars and cheap price but never effect to BMW sales. BMW compete to Mercedes, jaguar, Audi, Lexus so its really difficult to manage cars quality and marketing strategy. The positioning of the companies and their brands has been build up over many year sales and customer satisfaction. Evaluate and Marketing Mix Marketing mix under for heading often referred to as the 4 Ps: Product, Price, Promotions and Place. Marketing mix is really good important elements of a company plan. So BMW has to consider this point in to his strategy. Product : The Most important elements in the marketing mix is company product, because this provides the useful to know customer requirements. BMW have to develop their product into the brand that helps to create a good position on customer mind. If the BMW brand are superiority leads its help to high sales, and give the BMW power the premium price. BMW products are very high performance, technologically advanced and luxuries. This will be start middle to prestigious card. The present models are: BMW 3 Series   Sedan, Coupe, Convertible, Touring, Compact BMW 5 Series   Sedan, Touring BMW 6 Series Coupe, Convertible BMW 7 Series   Sedan BMW Z4 Roadster BMW X3 SUV BMW X5 SUV BMW M -Convertible, Coupe Mini Cooper   an independent brand within the BMW Group Rolls-Royce According to GM of BMW the management of products and brand is a key factor in marketing success. www.bmw.com Vehicle Production 2004 2005 2006 2007 2008 2009 % Change BMW 1,059,978 1,122,308 1,179,317 1,302,774 1,203,482 1,043,829 -13.3 MINI 189,492 200,119 186,674 237,700 235,019 213,670 -9.1 Rolls-Royce 875 692 847 1,029 1,417 918 -35.2 Motorcycles * 93,836 92,012 103,759 104,396 104,220 82,631 -20.7 * from 2006 including BMW G650 X assembly by Piaggio S.p.A., excluding Husgvarna Motorcycles (14,232 motorcycles)   BMW Group deliveries to customer 2004 2005 2006 2007 2008 2009 % Change BMW 1,023,583 1,126,768 1,185,088 1,276,793 1,202,239 1,068,770 -11.1 MINI 184,357 200,428 188,077 222,875 232,425 216,538 -6.8 Rolls-Royce 792 796 805 1,010 1,212 1,002 -17.3 Motorcycles ** 92,266 97,474 100,064 102,467 101,685 87,300 -14.1 ** excluding Husqvarna Motorcycles (13,052 motorcycles).   BMW Group deliveries of automobiles* by region and market (in 1,000 units) 2004 2005 2006 2007 2008 2009 Germany 283.6 295.9 287.7 280.9 280.9 267.5 Rest of Europe 299.7 350.8 375.0 443.6 432.2 357.3 Northern America 315.9 329.0 337.4 364.0 331.8 271.0 United Kingdom 145.3 156.2 154.1 173.8 151.5 137.1 Asia 106.4 125.7 142.1 159.5 165.7 183.1 Other Markets 57.9 70.4 77.7 78.9 73.8 70.3 http://www.bmweducation.co.uk/coFacts/view.asp?docID=73 In BMW product life cycle main points are Introduction, Growth, Maturity, and Decline. So its true that new product has to pass all the product life cycle factors. BMW knows as good brands so it not very difficult to launch a new product in the market and also BMW international represented so all over the world. In 2010 BMW launce a new series 7 and 8 so every product has to pass on this life cycle its depend on customer demand and market strategy that how product work and what is the sales and profit. Introduction: BMW new series are straggling on introductory periods because of the customer not knows the cars feature and price and compare to other product. Starting point there is no competition and also low scale volume of product. Its really hard to create a demand of new product and BMW always launch luxury cars so its to high cost so starting point company has to lose some money. Growth: BMW new series its growing periods demand already increase and company make money so its good to for the profit also. If the cars market going high the BMW share also high. Growth periods is competitors also entry the market so BMW has to control price and technology. BMW launch a MINI brand in Europe and other markets and its really high-performance in 2002, BMW sale more than 144,000 Mini brand cars on particular periods. Maturity: In this periods most of the product are common periods and all prices are same and feature also same. In Maturity periods production cost and manufacturing cost are low and profit are also normal so its really good for company. BMW has to good competition market on this maturity periods. Decline: In this stage BMW product demand will be going down so its company due to new product launch and replace the old one. In this stage company give the discount and sales his cars so its lose for the company. BMW is a one of the luxury brands and its popular for cars in automobile industry. BMW customer sector are upper and middle class people and price rate are also premium. BMW is a brand so most of the people like to buy and BMW use a new technology and give the customer needs. Price: The price strategy has been used to BMW and other company competition. BMW is series market based around the same price. In automobile industry is large and production cost are not so important but creating the large profit is not a necessary as it would be a smaller company. In automobile Industry BMW compare with other competitors same market: **Prices are in US Dollars Models (From) Lowest price** (To) Highest price** 3 Series Sedan $29,850 $36,950 Coupe $30,500 $36,800 Convertible $37,800 $44,100 Touring $30,800 $32,550 Compact $28,100 $35,200 5 Series Sedan $39,800 $58,300 6 Series Coupe $69,300 $72,200 Convertible $76,300 $78,900 7 Series Sedan $69,300 $117,200 X3 (SUV) $30,300 $36,300 X5 (SUV) $40,800 $69,800 M Series Coupe $47,100 Convertible $55,600 Z4 (Roadster) $33,600 $40,900 Mini Cooper Rolls-Royce www.bmweduction.co.uk/companyfacts/competitors/fact1.shtm BMW has to always think about prices of the product because if the price will be high to other competitors demand will be down so its very difficult to manage price and everything will be covered. Promotion: BMW using advertising most obviously as promotion techniques, advertising has always focused on entirely on their cars with same advertising company. BMW always using advertising like media, TV, Magazine and other sources, so its really useful to new cars launches. In 2002 BMW branding campaigns use first radio for a national advertising. BMW was worked advertising agency WCRS since 1979 to develop adverts for BMW cars. BMW also use online advertising so in current situation its really help to customer find a new cars feature in online and know the price and how to get it. So advertising its really help to BMW sales. Place: Selecting a proper Place its really hard decisions for the company and particular target market. BMW has to distribution system performs logistical, transactional and facilitating. Function. BMW has to improved to select a proper place to going a business because its seems that more places your product is available, so more money youll get. BMW give a dealerships on every street but its selected areas and target market. So its really helpful decision to take a good place for the company. BMW always used one level distribution this is where it comes from the manufactures to independent dealers who then sell to the consumers. Its shows that BMW using one level of distribution so its good for BMW to contact to direct customer and know what the customer need. Recommendations: BMW cars navigation system are quite complex so its really improved to new cars. If BMW increase navigation system then its his car value must be high. BMW launch new six gas cylinder vehicle but its will be give low mileage. So BMW has to do any work on this problem and use the proper technology and improved the cars mileage. A BMW car has a limited cargo space compare to other competitors car. So BMW has to work on it and improved a new cars and then launch. Most of the customer has a perception that BMW cars are always high prices so its bad for BMW sales and profit. So BMW has to advertised and give the proper cars feature and price to customer and other media so he knows that which cars better for and what is the feature. Conclusion: BMW group has a good brand value so its really more opportunities and wide production plants and high technology give the more cars sales and increase the BMW profits. BMW is currents luxury car manufacturing companies so its brand value are very high. In currents situation cars are very important and primary transport to society. BMW earn more profit from the increasing a sales to high quality of cars and good service. BMW are loyal to the customer so they like to buy a new car. BMW group has a high standard production and efficient managements. Its future depends on the external environments and internal activities.

Emma by Jane Austen Essay -- Emma Jane Austen

About the Author Jane Austen was born on December 16, 1775 at Steventon, England. She was the seventh child of the rector of the parish at Steventon, and lived with her family until they moved to Bath when her father retired in 1801. Her father, Reverend George Austen, was from Kent and attended the Tunbridge School before studying at Oxford and receiving a living as a rector at Steventon. Her mother, Cassandra Leigh Austen, was the daughter of a patrician family. Among her siblings she had but one sister, Cassandra, with whom she kept in close contact her entire life. Her brothers entered a variety of professions: several joined the clergy, one was a banker, while several more spent time in the military. Although her family was neither noble nor wealthy, Rev. Austen had a particular interest in education, even for his daughters. Although her novels focus on courtship and marriage, Jane Austen remained single her entire life. She died in Winchester on July 8, 1817. Jane Austen published four novels anonymously during her lifetime: Sense and Sensibility (1811), Pride and Prejudice (1813), Mansfield Park (1814), Emma (1815). Two novels, Northanger Abbey and Persuasion were published posthumously in 1817. These novels are prominent for her satiric depiction of English society and manners. Summary of Emma Jane Austen's Emma is a novel of courtship. Like all of Austen's novels, it centres on the marriage plot: who will marry whom? For what reasons will they marry? Love, practicality, or necessity? At the centre of the story is the title character, Emma Woodhouse, an heiress who lives with her widowed father at their estate, Hartfield. At the beginning of the novel, she is a self-satisfied young woman who feels no particular need to marry, for she is in the rather unique condition of not needing a husband to supply her fortune. At the beginning of the novel, Emma's governess, Miss Taylor, has just married Mr. Weston, a wealthy man who owns Randalls, a nearby estate. The Westons, the Woodhouses, and Mr. Knightley (who owns the estate Donwell Abbey) are at the top of Highbury society. Mr. Weston had been married earlier. When his previous wife died, he sent their one child (Frank Churchill) to be raised by her brother and his wife, for the now-wealthy Mr. Weston could not at that time provide for the boy. Without Miss Taylor as a companion,... ...e is unpopular in Highbury due to her poor manners and arrogance, but becomes good friends with Jane Fairfax. Her status in society rests only on the fact that her sister married very well. She refuses to treat others with the proper respect they are accorded, including even Mr. Knightley. Mr. John Knightley - A tall, gentleman-like, clever man, respectable and reserved. Emma dislikes him somewhat for his severity and lack of patience. He is Knightley's brother and Woodhouse's son-in-law. He is married to Isabella, Emma's sister. They live in London and visit only occasionally. Mr. John Knightley is given to complaint and bad humour; his wife is submissive and devoted entirely to him. Mrs. Goddard: The mistress of a Boarding school where girls might be sent to receive a little education. Her school was in high repute. One of her former students is Harriet Smith, who now assists Mrs. Goddard. Miss Bates: The daughter of Mrs. Bates, she was neither young, married, handsome nor rich. She is a pitiable character with the worst predicament. She lacks all distinguishing traits such as intellect or cleverness, yet she was mostly happy and treated others with great goodwill.

Orson Welles :: essays research papers

Orson Welles 	Orson Welles was an actor, producer, director, writer, and columnist who revolutionized the film industry by directing movies that depicted men and woman as real human beings. Throughout his writing career, Welles’ characters reflected his own personality and inspired others to write about human struggles, both good and bad. An innovative, dynamic individual, Welles spent his entire life experimenting with different mediums and bringing to the world his vision of man’s never ending struggle to conquer his own inner demons. Welles was a man whose life was one of paradox. His films reflected his inner conflicts and his attempt to assuage the two extremes of his own existence. 	"For thirty years people have been asking me how I reconcile X with Y! 		The truthful answer is that I don't. Everything about me is a 			contradiction and so is everything about everybody else. We are made 		out of oppositions; we live between two poles. There is a philistine and 		an aesthete in all of us, and a murderer and a saint. You don't reconcile 	the poles. You just recognize them." [To Kennety Tynan, 1967] 	Orson Welles is often referred to as a "Renaissance man", an individual who’s ambitious and concerned with revolutionizing multiple aspects of life. He was a prolific writer and talented actor who often appeared in his own productions. A gifted artist, Welles, coupled his abundant energy with an enthusiasm for life. He tried everything and was not afraid to take risks and to suffer the consequences of failures as well as the acclaims of success. 	While, some critics say that Welles could never top "Citizen Kane", such movies as "The Trial", "Touch of Evil", and "The Lady from Shanghai" are considered classics and monumental feats in cinema production. However, movies like "The Stranger", "Chimes at Midnights", and "Mr. Arkadin" were criticized as being "One-Man Band" shows where Welles glorified and engrandized himself. 	Welles’ films reflect his ambivalent vision of life. He organized the Mercury Theater as the result of a feud with the Federal Theater Project after its attempt to sensor his work. Welles refused to bow to their demands to make his pro-labor play, The Cradle Will Rock, less political. Throughout the rest of his life, he preferred ostracism to compromise and often endured ridicule and condemnation rather than give in to the demands of those in authority. 	Welles utilizes very distinctive images that are extravagant and dynamic to convey his unique prospective.

An Analysis of Araby in James Joyces Dubliners :: Joyce Dubliners Araby Essays

An Analysis of Araby      Ã‚  Ã‚  Ã‚  Ã‚   There are many statements in the story "Araby" that are both surprising and puzzling.   The statement that perhaps gives us the most insight into the narrator's thoughts and feelings is found at the end of the story.   "Gazing up into the darkness I saw myself as a creature driven and derided by vanity; and my eyes burned with anguish and anger. (32)"   By breaking this statement into small pieces and key words, we can see it as a summation of the story's major themes.      Ã‚  Ã‚  Ã‚  Ã‚   At this point in the story, many emotions are swirling about in the narrator's head.   His trip to the bazaar has been largely unsuccessful.   He was late arriving, was unable to find a gift for Mangan's sister, felt scorned by the merchants, and suddenly found himself in a dark room.   These surroundings left him feeling both derided, and with a sense that this eagerly anticipated trip had been in vain.      Ã‚  Ã‚  Ã‚  Ã‚   Many other situations caused him to feel driven and derided by vanity.   His reflections of the "charitable" life of the priest who occupied the narrator's house before the narrator make us wonder if the priest led a life of vanity.   His early obsession with Mangan's sister now seems in vain.   "I had never spoken to her ... and yet her name was like a summons to my foolish blood. (4)"   He feels ashamed and ridiculed by his earlier inability to communicate with Mangan's sister.   He sees how distracted he was by his anticipation of the bazaar.   He recalls that he " had hardly any patience with the serious work of life. (12)"   The narrator is embarrassed by the time he had wasted, and the ease with which he became distracted.   The near total worthlessness of the bazaar at the time the narrator arrives is an extreme example of vanity.   Not only does the narrator feel ridiculed by the vanity involved in this situation, he also feels driven by it.   The simple conversation he carries on with Mangan's sister regarding the bazaar drives him to direct all his thoughts toward the glory that will be the bazaar.   A sort of irony can be found in the fact that something that he devoted all his "waking and sleeping thoughts"

The Opener of Holy Quran

Introduction of Surah Al-Fatiha:Al-Fatiha means â€Å"The Opener†. Because it opens the Holy Quran and also by its recitation we start our prayers. It is also called the â€Å"Mother of the Holy Quran†. That's because the meaning of the whole Quran is summarized into surah Al-Fatiha. It is the Mecci Surah of the Holy Quran and contains 7 verses.But it still explains the admiration of Allah Almighty in a very comprehensive way. The theme of the Surah Al-Fatiha:Allah has taught in this Surah to mankind to thank Allah (SWT) for everything and to offer prayer to Him, who is the Lord of this universe. Islam obliges a man to initiate everything with the name of Allah. By having a solid belief, we will keep ourselves away from evil and wrong deeds. Then there is the prayer of Allah Who is Master, Owner, Sustainer, Provider, Guardian, Sovereign, Ruler, Administrator, and Organizer. Then it is added that He is the Master of the Day of Judgment, thus, everyone is accountable for his deeds. Mankind is the only worshiper of the Lord and for this reason, mankind is requesting for guidance in every aspect of life. The guidance which makes mankind favorable is required. The one who will be astray will suffer the wrath of Allah (SWT).Virtues of Surah Al-Fatiha:There are many virtues associated with this Surah. Two of them are described below,1. Pillar of the Salah: This surah has a great importance in prayer. If we don't read it in our Salah, our prayer will not be valid or void. Prophet Muhammad (SAW) said, Surah al-Fatiha is â€Å"The Mother of the Quran, the Mother of the Book, the Seven Oft-Repeated Verses and the Great recitation.† (Tirmidhi)2. The cure for the disease: Hazrat Abu Saeed al-Khudri narrates: â€Å"While on a journey we halted at a place. A girl came to us and said: â€Å"The chief of this tribe has been stung by a scorpion and our men are not present, is there anybody amongst you who can recite something upon him to treat him?† Then, one of our men went along with her although we did not think that he knew any such treatment. However, our friend went to the chief and recited something upon him and the chief was cured. Thereupon, the chief gave him thirty sheep and gave us all milk to drink. When he returned, we asked our friend: â€Å"Did you know anything to recite upon him to cure him?† He said: â€Å"No, I only recited Umm al-Kitab (i.e. Surah al-Fatiha) upon him. † We said that do not do anything until we reach Madinah and ask the Prophet regarding this (practice and reward-whether the sheep were lawful or not for us). Upon reaching Madinah, we narrated this to the Prophet (PBUH), whereupon he remarked: â€Å"How did he come to know that Al-Fatiha can be used as a cure? (PBUH) Distribute your reward amongst yourselves and a lot a share for me as well†.† (Sahih Bukhari)Tafseer of verses of Surah Al-FatihaVerse # 01, In the name of Allah: It is the first verse of the Surah Al-Fatiha. It means, â€Å"In the name of Allah, the beneficial and most merciful. It is very good to recite it before doing any work. â€Å"In The Name of Allah, The Beneficent, The Merciful.†The beginning of the Holy Quran is with the name of Allah Almighty, who is the most Beneficient, the most Merciful. This phrase is known as Bismillah and is essential to recite doing anything. It seeks mercy and blessing of Allah and is better to recite before starting any work. Verse no 2 The second verse of the Surah-Al-Fatihah is:†(All) praise is (only) Allah's, the Lord of the worlds.† (Al-Fatihah: 2)After reciting the phrase Bism-il-lah-is-Rahim, our first objective is to bring our mind toward the Great Creator and Cherisher of the world, and His infinite rewards which have fenced us thoroughly. â€Å"Al-Hamd† means â€Å"thanks† same is the meaning of â€Å"secular†, but there is a difference between these two words. Hamd is done with the love of Allah Almighty, but on the other hand, shukar is the response of endless bounties which were awarded by Allah Almighty. Then we come to â€Å"Rabb-UL-Aalameen† the meaning of â€Å"Rabb† is generally taken as God, but it is a lot, then that is generally translated Allah Almighty has 99 names, and all of them a possess different meanings, but the core meaning of them is that He is the one who is the creator of everything, Who has supremacy over everything, He is the one who is the Cherisher and many more. â€Å"Aalameen† means the one who is â€Å"Qadir â€Å"(supreme) on everything, who ruled everything, who is the creator of mankind and the jinn. The virtue of the VerseSo, collectively this verse means that all of the thanks and gratitude are towards Allah Almighty, who is the creator of everything in this universe though he is a jinn or anyone from mankind.Verse no 3The third verse of the Surah-Al-Fatihah is:†The Beneficent, The Merciful.†(Al-Fatihah 3) The meaning of â€Å"ar-Rehman† is the Beneficent and â€Å"ar-Rahim† is the Merciful jointly with the deep sense of meaning and the difference between them, was explained with a massive length.As explained above the meaning of these two words, but whenever a word is repeated in the Holy Quran it emphasizes its meaning. â€Å"ar-Rehman and ar-Rahim† are the most significant attributes of Allah Almighty, are repeated 30 times a day in our prayers. It also refers us to beg to Allah Almighty for mercy on us, Allah wants that His people to ask Him for mercy.Verse no 4The fourth verse of Surah-Al-Fatihah is:†Master of the Day of judgment.†(Al-Fatihah 4)In this ayah, our attention is brought toward the second vital principle of Islam, which is the Resurrection and the Hereafter, when it says â€Å"Master of the Day of judgment†. It is a basic base of all moral and social developments in Man, reaches the peak of perfection when its attention is brought toward the end of his life and his attention is brought to where he is going after this life.The word â€Å"Maalik†Ã‚   is referred to someone who possesses something completely and â€Å"the Day of judgment† is the day of final judgment on which everyone is brought to a platform at which justice is done according to the law of Almighty. Allah Almighty is the Lord of everything from the day when the universe was created to the day when it is again being destroyed.The virtue of the verse This verse of the Holy Quran has a clear message for the mankind that only Allah Almighty is the one Who is â€Å"Maalik† of the day of judgment. So, we should get prepared for the day when we will have to come in front of the creator and answer about all of the sins and good deeds we had done in the present world. Verse no 5 The fifth verse of Surah-Al-Fatihah is:†Thee (alone) do we worship and of Thee (only) do we seek help. â€Å"(Al-Fatihah 5)†Thee (alone) do we worship† means Allah is the only Essence to be relied on and worshipped. By admitting that we worship Allah Almighty, we are humble before Allah Almighty and to confess our servitude to Allah and to His Pure Essence help to make us successful in this great challenge. â€Å"Thee (only) do we seek help† is clearly referring towards the Cherished blessings of Allah Almighty, and bringing our attention toward the point that he is the only one who can help us at all. No one else in the universe can help us in any matter. â€Å"Iyyaaka nasta'een†It is in our fitrah too that whenever we indulge in any kind of problem we ask Almighty for help unintentionally no matter whatever our resources are? The virtue of the verseThis verse possesses a very charming message for the believers of Allah Almighty that we only worship Allah Almighty by all aspects of life, no matter what the condition is, also it is the only source of becoming successful in the final exam. And it is only Allah Almighty from which we can seek help as he is the most Beneficial and Merciful.Verse no 6The sixth verse of Surah-Al-Fatihah is:†Guide us (o' Lord) on the straight path. â€Å"In this verse, we are asking Allah Almighty for help in the form of dua. By saying â€Å"guide us (o'Lord)† we ask Allah Almighty to show us the right path and guide us on it, in the result, we will get guidance which eventually brings us closer and nearer to Allah Almighty which will result in success. The meaning of†Straight Path† is â€Å"Sirat-e-Mustqeem†. Moreover, this straight path is the very Divine faith, has some phases. Whatever phase a person gains, there is still some higher stage above them that a person may ask Allah to guide him to reach. â€Å"Mustqeem† can be defined as istaqaama which means upright. In the beginning, we asked for a straight path so, why we are requesting for it again, it is only on to emphasize the objective to get the straight path. In another meaning, mustqeem refers to remain firm or to stand firm without tilting.The virtue of this verse In the whole ayah, we are asking Allah Almighty to guide us to follow the right path or the straight path and help us to remain us on the right and straight path because it is the only way that we can get to the Paradise. If we tilted a little or toasted minorly this can be a fatal matter for our success as Allah Almighty is the justest.Verse no 7The seventh verse of Surah-Al-Fatihah is:†The path of those upon whom Thou hast bestowed Thy bounties, not (the path) of those inflicted with Thy wrath, nor (of those) gone astray†This verse is, indeed, a clear illustration of the straight path which was dealt with in the previous verse. By this verse, we can clearly understand that the follower asks Allah Almighty to guide him on those with whom He has blessed with many kinds of blessings. In this verse, we ask Allah Almighty that guides us with the path of those which you had blessed and gave your endless bounties, not with those who were strayed from their path and are in great loss. The virtue of the verseWe bow before Allah Almighty to guide us on the path of those which were awarded by Almighty's fruitful awards, not to those who were strayed and are in great loss.Impact of Surah Al-Fatiha on the life of a Muslim as a servant of AllahSurah Al-Fatiha is the said to be the mother of the Holy Quran and it has a core message of the Holy Quran. As a Muslim Surah Al-Fatiha has shall have a positive and significant impact on us. As it has very clearly been mentioned in the â€Å"verse 3† that Allah Almighty is the Lord of the day of the judgment and all of us has to stand on the platform of justice and there, justice will be done on pure merit. So, as a servant of Allah, we should ask him for â€Å"mercy†.We should ask the Almighty for guidance and siraat-e-mustqeem, so we can remain on the right path. Servant of Allah will surely seek the path of one who is succeeded in his final run, and he will avoid the path of those who strayed from the divine path and bound to hell. Holy Quran is not only our holy book, but a source of great knowledge, and we cannot deny the practical significance of this fact even disbeliever of the holy prophet admit it.So, Quran is the source of knowledge to get success in the final run. And Surah Fatiha has all the aspects which are explained in the Holy book so. So, it implies significant impact on the life of a Muslim.