The Different Types of Marketing Strategies Research Paper

The Different Types of Marketing Strategies - Research Paper Example Here, the marketing personnel of any organisation comes in the picture as a foreground and is the backbone of the business. The way the organisation market its products and services make a direct impact on to the firm, its suppliers, its customers and all others that come under affection by the firm’s choices. In addition, marketing is another way of building and sustaining enduring relationships between buyers, sellers, and other parties. Creating, communicating, delivering, and exchange offers are a few of the courses of actions involved in the process of marketing. Nevertheless, a customer has always been a vital and salient entity for the business; therefore, customer value is the prime objective of marketing any product or service. Through marketing, the organisations make sure that the customers get value from the products or services that they are buying so that they can create brand loyalty for their products or services (Mercer, pp. 11-18, 1996). The effective marketi ng concepts make visible the vision of the marketers that they focus on letting people be acquainted with their products and services and win over them to buy or use it on a frequent or recurring basis. Here, the marketing strategy plays a substantial role as it shapes the overall business goals. In addition, the marketing strategy incorporates the business definition, account, or picture of products or services, a silhouette of target customers, and defines the company's role in affiliation to its competitors. Therefore, marketing strategy is a process that the marketers follow as it facilitates the firm in focusing and paying attention to their resources lying on the opportunities. An effective marketing strategy would not only boost the level of sales but could become a leading reason for gaining an edge over the competitors (pp. Pride &  Ferrell, pp. 29-30, 2006). According to the author Seema Gupta, â€Å"strategic marketing is best seen as an  ongoing and never-ending pro cess†.