Consumer in Hospitality Case Study Example | Topics and Well Written Essays - 2000 words

Consumer in Hospitality - Case Study Example Sociological factors such as family and friends influences. The physical environment such as it's location, setting and different activities offered. The marketing strategies will include the brand image, loyalty, visuals, advertisement (http://www.fourseasons.com/about_us/awards_and_accolades.html) Four Seasons was founded by Isadore "Issy" Sharp. After graduating from Toronto's Ryerson's Polytechnical institute with high grades in architecture, he joined his father in selling refurbished houses at a profit. However, it was his dream to build a hotel of his own. For 5years, he tried to find banks and investors to finance in his project. In the spring of 1961, Sharp's 126-room Inn was opened. Despite the hotel's poor location in Toronto's red light district, the hotel managed to attract many wealthy customers. His second venture, Toronto's Inn opened in 1963. The real fame came along with the Four Seasons Hotel at Hyde Park in London. Despite having average-than-higher room rates, it held 95% occupancy. Four Seasons now has 70 hotels in 31 countries, and more than 25 properties under development. Sales for the Toronto-based luxury hotel chain were $57.6 million this year. "My experience with this hotel took place in February, 2006. I travelled to this hotel with business colleagues. I recommend this hotel for: business travellers, couples and romantics, honeymooners, families with teenagers, large groups, seniors, tourists." "My experience with this hotel took place in March, 2006. My husband and I recently spent a weekend at the Four Seasons in Philadelphia. Having previously stayed at The Rittenhouse (couldn't get a reservation there) we expected a similar level of quality and sevice. It was not the case. We were kindly upgraded to a suite which was nice but not spectacular. We had dinner in The Fountain Restaurant which was very good but extremely expensive. The room service menu is limited and also extremely expensive (I stay in alot of first class hotels and the prices here are high). Took advantage of their spa twice and it was fine although nothing too special. Overall, it is a nice hotel but not the quality you would expect for a 4-Seasons.I wouldn't stay there again, there are a lot of excellent options in Philadelphia." "My experience with this hotel took place in March 2006. The one thing that stuck out in my whole experience there was the friendliness and attentiveness of ALL staff. From the front desk person coming out from behind the desk to show us where the elevator and restaurants were to the housekeeping staff giving us a big smile and "good morning" to the staff on the phone asking if there was anything else they could do for you when we had a question, it was top notch!! Good Job Four Seasons." Since the 1960s Four Seasons Hotel and Resorts have not only challenged the traditional luxury image and established itself amongst the top but has also proven to extend its own boundaries, "culminating in the re-opening of the flagship George V hotel in Paris in 1999, which offers guests a combination of old world luxury and modern amenities". Despite being very different from the first hotel opened in Toronto in 1961, its position as a luxury hotel as been the same in locations such as